The electric guitar has realised a key place in our culture, not only by changing the sound of Blues, R&B, Soul and Rock, but also by becoming the instrument above all others that created the "look" of popular music.

RockCouture is an amazing collection of electric guitars  customised by many of the biggest names in fashion, music art and design including: Bono, Jennifer lopez, Ronnie Wood, Nigo, Philippe Stark and David LaChapelle. These remarkable works of art are part of an ongoing commitment to raise funds and awareness for worthwhile causes.