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The distinctive Jasmine Di Milo style has attracted an impressive cult following, including Katie Holmes, Gwen Stefani, Eva Longoria, Lucy Liu, Sugarbabes, Christina Aguilera, Alison Goldfrapp and Kirsten Dunst. Formerly exclusive to her Jasmine Di Milo boutique in Harrods, Jasmine Di Milo is now stocked in 93 major stockists around the world, since the label launched in 2000.

Born in 1980 Jasmine Al Fayed has always been a cocktail of cultures with her Finish mother and Egyptian father laying the foundations of her cosmopolitan diversity and curiosity. Educated at the London College of Fashion and DALI at Central St Martin’s she realised it was better to learn from experience, and so she started to work as an apprentice in the fashion workrooms at Harrods, discreetly learning from the heart of the industry, not a text book.

The latest addition to the Jasmine Di Milo brand is the proud arrival of the JDM range, inspired by her own arrival and already seen on International A List Babies.